Privacy policy

This policy explains what SearchSnitch collects and why. We collect as little as we can.

What we collect

• Account details: your email address, a hashed password (or your Google account ID if you use Google sign-in) and optionally your name.
• Monitoring settings: the brands, websites, keywords and countries you ask us to monitor, and your alert preferences.
• Monitoring results: public advertising information from Google search results (advertiser domains, ad text, displayed URLs).
• Free scans: the website and brand name entered, the country, the results, and a hashed form of your IP address used only to prevent abuse.
• Billing: handled by Stripe. We store your Stripe customer and subscription IDs, never your card details.
• Usage analytics: pages visited and actions such as starting a free scan, signing up or subscribing, measured with Umami without cookies or personal identifiers.
• Advertising measurement (only if you accept): the Meta Pixel and Meta Conversions API record when you sign up, run a free scan, start a checkout or subscribe, so we can measure our ads on Facebook and Instagram. Your email address is sent to Meta in hashed form, with your IP address and browser details.

How we use it

To run monitoring, send the alerts and reports you ask for, take payment, prevent abuse and keep the service secure. With your consent, we also measure how well our ads work. We don’t sell your data.

Who processes it

• Vercel (hosting), Supabase (database), Apify (running Google searches; receives only keywords and countries), Resend (email delivery), Stripe (payments), Cloudflare Turnstile (bot protection on free scans), Umami (cookieless analytics), Meta Platforms (ad measurement, only with your consent).

Cookies

Essential cookies: one to keep you signed in, one to remember which brand you’re viewing, one to apply the free scan limit, and one to remember your cookie choice.

Advertising cookies: if you click Accept on our cookie bar, the Meta Pixel sets cookies (such as _fbp) to measure our ads. If you decline, no advertising cookies are set and nothing is sent to Meta. To change your choice, clear this site’s cookies and choose again.

Retention

Monitoring history is kept for your plan’s history period. Raw search data is deleted after 30 days, free scans after 90 days. When you close your account we delete your data within 30 days, except where we must keep billing records.

Your rights

You can ask to access, correct, export or delete your data by emailing privacy@searchsnitch.com.