Brand bidding guides
Plain-English help for businesses dealing with competitors and affiliates on their brand searches.
How to see who’s bidding on your brand name on Google
Four ways to find out which competitors and affiliates are advertising on searches for your brand name, from free manual checks to automated monitoring.
How to stop competitors bidding on your brand name
What you can and cannot do when a competitor runs Google Ads on your brand name: evidence, trademark complaints, negative keyword agreements and bidding on your own brand.
Affiliate brand bidding: how to detect it and stop it
Affiliates who bid on your brand name take commission on sales you would have made anyway. How to spot them, including ads that show your own domain, and what to do.
How to write a brand bidding policy for your affiliate programme
A plain-English guide and example clause for prohibiting affiliates from bidding on your brand name, with the details that make it enforceable.
Can competitors use your brand name in Google Ads?
A plain-English summary of how Google treats trademarks in keywords and ad text, and when a trademark complaint can help.
Should you bid on your own brand name?
The case for and against running Google Ads on your own brand name, and how to decide using what competitors are actually doing.