Competitors
Catch competitors advertising on your brand.
Discover when competing businesses appear in paid results for your branded searches.
See the advertiser, keyword, location and advertisement they ran.
Find out who’s advertising on your brand.
We monitor Google Search and alert you when competitors appear on searches for your brand name.
- Monitor branded searches
- Identify competing advertisers
- Get notified when new ads appear
Someone searching for your business could be clicking a competitor’s ad instead.
yourbrand
Competitor detected
Sponsored
competitor.com
YourBrand Alternative | Save 30%
Switch from YourBrand to Competitor. Compare features and pricing.
yourbrand.com
YourBrand | Official Site
The official home of YourBrand.
How it works
- 1
Enter your website
We work out your brand name. You confirm it.
- 2
Choose your keywords
Your brand, plus searches like “brand alternative” and “brand pricing”.
- 3
We monitor Google Search
Your searches are checked on a schedule, in the countries you pick.
- 4
Get notified
An email when a new advertiser shows up, with the ad they ran.
See exactly who’s advertising on your brand.
Every advertiser, keyword and advertisement we’ve detected, all in one simple dashboard.
Example data
acme.com
Monitoring4
Advertisers detected
2
New advertisers this week
8
Keywords monitored
12 minutes ago
Last scan
Advertisers
AdvertiserKeywordLast seenStatus
- competitor.comacme2 hours agoNew
- acme.com · via=dealhunteracme pricingYesterdayPossible affiliate
- alternative.comacme alternative3 days agoActive
- comparetools.comacme vs competitor5 days agoPreviously seen
Latest ad detected
Sponsored
competitor.com
https://www.competitor.com
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- Advertiser
- competitor.com
- Keyword
- acme
- Location
- 🇬🇧 United Kingdom
- Detected
- 2 hours ago
SearchSnitch monitors sampled Google Search results. Advertising activity can vary by location and time. How monitoring works
Why monitor your brand?
People searching for your business already know your name. But competitors, affiliates and resellers can still appear in paid search results. SearchSnitch helps you see who’s advertising on your branded searches.
Affiliates
Stop affiliates bidding on your brand.
Some affiliate programmes prohibit affiliates from advertising on branded searches.
SearchSnitch helps you spot potential violations, review the advertisements and gather evidence so you can take action.
Resellers
See who’s advertising using your brand name.
Identify resellers, partners and other third parties appearing in paid results when customers search for your business.
Understand who is showing up and what they’re advertising.
Pricing
One business, several brands, or a whole roster of clients. Cancel any time.
Starter
For monitoring one business
$19/month
- 1 brand
- 5 monitored keywords
- 1 country
- Twice daily monitoring
- Competitor and affiliate detection
- Email alerts with ad evidence
- 30 days of history
Pro
PopularFor multiple brands and locations
$49/month
- 3 brands
- 10 monitored keywords per brand
- 2 countries per brand
- Every 6 hours monitoring
- Competitor and affiliate detection
- Email alerts with ad evidence
- 90 days of history
- CSV exports
Agency
For monitoring many client brands
$99/month
- 25 brands
- 10 monitored keywords per brand
- 1 country per brand
- Daily monitoring
- Competitor and affiliate detection
- Email alerts with ad evidence
- 180 days of history
- CSV exports
Need more locations? Extra countries are $5/month each, per brand.
Frequently asked questions
What does SearchSnitch do?
SearchSnitch runs Google searches for your brand keywords on a schedule, in the countries you choose, and records every ad that appears: the advertiser, the ad text, the keyword and the exact link it points to. When a new advertiser shows up, we email you.
Is it legal for competitors to advertise on my brand name?
In most countries Google allows advertisers to bid on other companies’ trademarks as keywords, but restricts using them in ad text. SearchSnitch shows you who is appearing and what their ads say, so you can decide what to do. It is not legal advice.
How do you spot affiliates?
We read the landing link of every ad. When it carries an affiliate or referral ID, or goes through an affiliate network, we flag it as a possible affiliate, even if the ad shows your own domain. Affiliates who only add their ID after the click cannot be seen in search results.
Will you catch every ad?
No tool can. Google runs a new auction for every search, so ads change by time, location and device. We sample results regularly and record what we see, and checking more often catches more. Our “How monitoring works” page has the details.
Do you click on the ads?
Never. Clicking would cost the advertiser money and could credit an affiliate. We read the ad and its link straight from the search results.
Which search engines and devices do you check?
Google Search, on desktop, in the countries you choose. Mobile results return very few ads to automated checks, so we focus on desktop where the data is reliable.
Can I monitor more than one brand or country?
Yes. Pro covers 3 brands and Agency covers 25. Extra countries are $5/month each, per brand.
Can I try it before paying?
Yes. Run a free scan from the homepage to see who is advertising on your brand right now. No account needed.
Can I cancel any time?
Yes. Plans are monthly and you can cancel from your billing page whenever you like.
More in our brand bidding guides and comparisons.